Engaging Your Customers on a Mobile Device

If your company offers products for sale on the internet it is important to understand consumer behavior.

As more consumers make purchases from their mobile devices, the need to understand and respond to consumer behavior becomes all the more important for retailers. With consumers placing higher priority on convenience than the ability to price check or receive promotions, retailers need to focus on making a seamless shopping experience that quickly connects the buyer to what they want. Highly detailed product pages and multiple layers of navigation may seem important to companies, but these practices only serve to frustrate today’s consumers who expect lightning-fast results. In a Forrester study, online retailer Fab attributes one third of their sales to having fewer elements that can distract consumers from buying.

The information shown in the graph on the right shows how you need to consider what your buyers are looking for in an on-line buying experience.